Oura Acquires AI Health Startup Counsel Health for $625 Million

Oura has agreed to acquire Counsel Health, which provides AI health consulting and on-demand consultation services, for $625 million. This transaction marks Oura's largest acquisition to date, aiming to expand its business from health monitoring to medical services. Oura reported a 153% increase in revenue for the fourth fiscal quarter ending September 30, reaching $533 million, with an adjusted EBITDA of $87 million and a profit margin of 16%. The company expects revenue of approximately $1.75 billion for the fiscal year 2026, a 92% year-on-year increase. Oura had originally planned to go public at the end of September, but the IPO was postponed due to market uncertainties. CEO Tom Hale stated that there are no updates on plans to restart the IPO process. Counsel Health integrated with the Oura app in June, using data from the smart ring and other medical information to answer users' health questions with AI. Users requiring formal diagnoses can contact doctors. Oura plans to leverage this acquisition to provide medical consultations, with Counsel Health CEO Muthu Alagappan taking on the role of Oura's Chief Clinical AI Officer, and 70 employees joining Oura.

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